Email marketing is a form of direct marketing that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers. It can also play a pivotal role in teaching folks about your brand or keeping them engaged between purchases.
Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content. From crafting the perfect subject line to images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to drive engagement.
What are the features of Email Marketing?
- Message Automation.
- HTML, Responsive Layout
- Advanced List Maintenance
- CAN-SPAM Compliance Built-in
- Easy Integration
- Dedicated IP Address
- Deliverability Help
What are the best free Email Marketing tools available in the market?
HubSpot, is best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’s transactional email needs. With HubSpot’s email marketing tools, you can design and send professional emails independently, and optimize to improve performance. Since it’s powered by yourunder the hood by HubSpot CRM, you know the data you’re using to customize your emails is accurate.
You can start with one of ourHubspot’s goal-based email templates, or choose from dozens of free templates in their marketplacet. Then use their drag-and-drop editor to customize layout, calls-to-action, and branding.
You can integrate HubSpot with different applications. Check out on their HubSpot App Marketplace for integration.
With HubSpot Email Marketing, you can
- Create beautiful email campaigns without designers or IT.
- Personalize emails for more opens and clickthroughs.
- Optimize email campaigns with A/B tests and analytics.
- Leverage email marketing software that’s powered by CRM data.
Sender empowers you to quickly and easily keep in touch with your customers and grow your business – while spending much less.
Sender lets you create and send beautiful, branded emails. You can choose from their library of professionally designed templates or build your own unique design in minutes with no coding required.
Sender provides you with all the tools your store needs to drive more sales. Now you can do enterprise-level ecommerce marketing, without the complexity or the high price tag.
Sender instantly integrates with leading content management systems, CRMs and ecommerce platforms, including WordPress, PrestaShop, WooCommerce, Magento, and more.
You can read more about Sender integrations.
Sendinblue is the smartest and most intuitive platform for growing businesses. SendinBlue is an effective and great email software for Small to Medium businesses. It is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. They have great free plan and even on paid plans, it is one of the cheapest email software you can find.
Check on their website for more features and pricing.
Omnisend is an omnichannel marketing automation platform for growth-focused ecommerce businesses. Omnisend allows you to add several channels to the same automation workflow for seamless communication via email, SMS, web push notifications, and more.It is one of the easy to use email marketing tool.Check out their applications list to know more about Omnisend’s integration with other applications.
SendPulse is a multi-channel marketing platform, but its email marketing feature is the most popular. SendPlus has a drag and drop editor and it comes with professionally designed email templates which you can easily customize. SendPulse is one of the best tools for sending email messages to a list of “warm” clients. This means that: Each recipient from your mailing list has subscribed to your campaigns via a subscription form or has provided you with a personal email address, and now they are expecting to get a campaign from you or your company.
Check their integration with other applications.
Benchmark Email is a simple email marketing tool for anyone who needs to send personalized email at scale. It is a great option to design responsive emails that look great on all devices. You can also choose from pre-designed templates based on industry, types and occasion. It also supports HTML code editor to build emails from scratch for the people who are HTML savvy. Along with the editor, it also supports dual view which lets you see your email design as you are editing it.If you need to add images to your email, you can even edit the image right on the platform. The email editor lets you add effects, stickers and text to effectively send across your message.
Benchmark integrates with 1500+ services, check out here.
Mailchimp is an All-In-One marketing, automation & email marketing platform and a leader in email marketing tools that you’ve probably heard of. It is easy to use and their free plan provides you with basic email marketing features such as email creation and scheduling. What makes this a great email marketing tool is its smart recommendations feature, which provides you with valuable audience insights to optimize your marketing efforts. It’s a great marketing start point for most small businesses.
It is so much easier to Design emails using the Content Manager, where you can store your images and files for easy access. Mailchimp lets you automate your emails at crucial steps of the buyer journey, so you can easily send out welcome emails, order confirmations, abandoned cart reminders and more.
MailChimp supports 300+ app integrations.
MailerLite comes with a drag and drop editor to design emails yourself. The tool also comes with a rich text editor and a built-in photo editor to create stunning emails. It provides different features such as sending emails, building websites, collecting leads and selling products.
MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate and more.
You can easily connect other web apps with MailerLite so they seamlessly work together to share information, automate workflows and enhance your customer experience.
Check out their integrations page.
MailJet email marketing tool comes with Email Builder which you can use to create beautiful and responsive emails in just a few clicks. You can use their contact management feature to easily manage, segment and grow your audience. Using their analytics feature you can monitor your results and optimize your performance.This email marketing tool also lets you add dynamic content so you can create personalized and relevant emails for each recipient. This helps you get much better results out of your email marketing campaigns.
It integrates with 80+ applications.
Moosend is an excellent email marketing tool that lets you automate repetitive tasks and saves you time. It comes with advanced segmentation features to send highly accurate emails to each recipient, increasing open rate and click-through rate as well as ROI. It is the best tool to design behavioral email campaigns based on your subscribers’ information and/or activities.It’s also one of the only free email marketing tools that won’t include its logo in your emails.
You can see a detailed campaign performance report so you know exactly how to optimize your campaigns and get even better results. It integrates with some of your favorite apps to seamlessly pass on vital information between different tools.
EmailOctopus is a simple email marketing tool that runs on the Amazon SES infrastructure. While the free plan doesn’t offer as many features as some of the other free email marketing tools on this list, it does allow a lot more emails per month than most of them.
You can send out unlimited emails from as many email addresses as you like. This makes it the perfect solution for a small agency or entrepreneur representing other brands.
You can integrate EmailOctopus with your favorite apps.
