Digital marketing and SEO tips for website

Digital marketing and SEO tips for website

Best digital Marketing and SEO Tips for website

1. Understand Search Intent

Understanding why people search for a topic online is just as important as knowing what they search for. There are five primary types of search intent:

Informational intent are searches based on gathering information, both basic and complex. It could be information on the weather, how to grow vegetables, or SEO tips (like this page!). In this type of search, people have a specific question or want to know more about a certain topic.

Navigational intent are searches to get to a certain website. For example, searching “Facebook” into Google, to try and get to Facebook. Generally speaking, you will rank high for your business’ name by default.

Transactional intent are searches based on retail or eCommerce. These are searches with the intent to buy a specific product, like “high waisted jeans” or “cheap sunglasses.”

Commercial intent are searches for future purchases. People may know they need a larger item in the future and want to do research online before making a purchasing decision. This could be a washing machine, a business service, etc. Think of this category as a combination of informational and transactional intent.

Keyword intent are searches that use specific words that clue you into their intent. Things like “buy, deal, discount” let you know that they want to purchase. Things like “how to, best way to” let you know they want information. This type of intent usually overlaps with one of the other four intents.

2. Check the Actual SERP, Don’t Just Rely on Tools

Most digital marketers use tools like Google Analytics, HubSpot or Semrush to monitor their SEO strategy. This is absolutely something you should continue to do, but it’s also important to check the actual search engine result page (SERP) for important keywords as well.

Tools are imperfect and may not always accurately reflect real-time rankings. They also may be focused on a national search level, when you might want to test and see what the SERP looks like on a local level.

3. Optimize Your Images

Content doesn’t just end with written text – it extends to images as well. Google can’t “see” images, instead it has to rely on scanning behind the scenes and also comparing the image to existing images it’s already catalogued.

That’s why it’s important to use alt text on any images on your site. Alt text is a text description of what your image looks like.

You do not need to begin your alt tag with “an image of…” or “a picture of…” – search engines will provide that information to the end user.

4. Blog Regularly

Blogging is absolutely critical for SEO. However, there’s a misconception that posting as much content as possible is the best strategy.

It’s much better to post less content that’s higher quality and on a consistent schedule. Instead of posting 4 blogs in one month and then none for the next 3 months, it’s better to post only one blog a month.

Consistency will help you rank in Google over sporadic content dumps. Take advantage of any time and energy you have when writing content to create more blog posts than you need at the moment so you can schedule them out consistently. 

5. Target a Variety of Keywords

When choosing what keywords you’ll be targeting in your SEO, make sure you’re choosing a variety of short tail and long tail keywords. Short tail keywords are only one or two words, while long tail keywords are longer phrases.

Example:
Short Tail Keyword: SEO
Long Tail Keyword: What is On-Page SEO?

Choosing a mixture of both to track will give you a more rounded strategy.

6. Optimize for Featured Snippets 

Featured snippets answer a search query within Google. They are typically very short and to the point. Here’s an example of the featured snippet for the search term “what is a SERP feature?”

screenshot showing the featured snippets search results in Google; in this case, the featured snippet for the search term "what is a SERP feature?"

People are much more likely to engage with a featured snippet than simple text results. They also are the results that are used in voice search.

What is SEO

Search Engine Optimization (SEO)

What is Search Engine Optimization (SEO)?

Search engine optimization (SEO) is the process of improving the quality and quantity of traffic to a website from search engines such as Google, Bing. In simple words, SEO is the process of increasing organic traffic to your website. SEO is very important for websites to rank higher on Google Search Engine Results and get more traffic.

As a Digital marketing strategy, SEO considers how different search engines work, how search engines use keywords to find correct information from billions of web pages. Search engines use algorithms. For example, Google’s algorithm searches web pages that contain the keywords you used to search, then assigning rank to each page based on several factors, like how many times the keywords appear on the page. SEO needs to be performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.

How does SEO work?

Search engines such as Google use crawlers also known as spiders to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. After crawling and indexing, search engines analyze pages in the index, taking into account hundreds of ranking factors such as speed, backlinks, keyword usage, metadata, image size, to determine the order pages should appear in the search results for a given query. Based on the search engine’s analysis, your content might appear in organic search results, which means you can start bringing free and relevant traffic to your site!

What are the types of search engine optimization?

There are different types of SEO strategies used to improve website rankings in Search Engine Results.

  • On-page SEO: On-page SEO strategies refers to both content and HTML source code of the page that can be optimized.
    For Example:
    • Optimizing your Title tags and meta descriptions
    • Writing quality Content Speeding up your website
    • Optimizing Images
    • User friendly website
  • Off-page SEO: Off-page SEO strategies refers to all actions that you take outside of your website to improve search engine rankings.
    For Example:
    • Social Media Marketing<
    • Link Building
    • Guest Author
    • Influencer Outreach
    • Commenting
    • Forums
    • Brand Mentions
  • Technical SEO: Technical SEO strategies refer to website and server optimizations that helps search engine crawlers to crawl and index your website.
    For Example:
    • Building an XML sitemap for your website.
    • Improving page load speed

Which SEO tools are available?

There are different free and paid SEO tools available which you can use to identify any technical issues that may affect your website’s organic search ranking and improve your website’s rankings. We have shared some of the best tools that are available to use and easy to learn. Using these tools you can improve your site performance and get more visibility in search engine results.

  • Screaming Frog
  • SEM rush
  • Google Search Console
  • Google Analytics
  • Web Developer Toolbar
  • Google Pagespeed Insights
  • UberSuggest keyword research tool
  • Google Trends
  • Yoast SEO plugin
  • Ahrefs keyword generator