Search Engine Optimization (SEO)

What is Search Engine Optimization (SEO)?

Search engine optimization (SEO) is the process of improving the quality and quantity of traffic to a website from search engines such as Google, Bing. In simple words, SEO is the process of increasing organic traffic to your website. SEO is very important for websites to rank higher on Google Search Engine Results and get more traffic.

As a Digital marketing strategy, SEO considers how different search engines work, how search engines use keywords to find correct information from billions of web pages. Search engines use algorithms. For example, Google’s algorithm searches web pages that contain the keywords you used to search, then assigning rank to each page based on several factors, like how many times the keywords appear on the page. SEO needs to be performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.

How does SEO work?

Search engines such as Google use crawlers also known as spiders to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. After crawling and indexing, search engines analyze pages in the index, taking into account hundreds of ranking factors such as speed, backlinks, keyword usage, metadata, image size, to determine the order pages should appear in the search results for a given query. Based on the search engine’s analysis, your content might appear in organic search results, which means you can start bringing free and relevant traffic to your site!

What are the types of search engine optimization?

There are different types of SEO strategies used to improve website rankings in Search Engine Results.

• On-page SEO: On-page SEO strategies refers to both content and HTML source code of the page that can be optimized.
  For Example:
  • Optimizing your Title tags and meta descriptions
  • Writing quality Content Speeding up your website
  • Optimizing Images
  • User friendly website
• Off-page SEO: Off-page SEO strategies refers to all actions that you take outside of your website to improve search engine rankings.
  For Example:
  • Social Media Marketing<
  • Link Building
  • Guest Author
  • Influencer Outreach
  • Commenting
  • Forums
  • Brand Mentions
• Technical SEO: Technical SEO strategies refer to website and server optimizations that helps search engine crawlers to crawl and index your website.
  For Example:
  • Building an XML sitemap for your website.
  • Improving page load speed

Which SEO tools are available?

There are different free and paid SEO tools available which you can use to identify any technical issues that may affect your website’s organic search ranking and improve your website’s rankings. We have shared some of the best tools that are available to use and easy to learn. Using these tools you can improve your site performance and get more visibility in search engine results.

• Screaming Frog
• SEM rush
• Google Search Console
• Google Analytics
• Web Developer Toolbar
• Google Pagespeed Insights
• UberSuggest keyword research tool
• Google Trends
• Yoast SEO plugin
• Ahrefs keyword generator