Case Studies

power bi

Power BI Dashboard

Situation:

The client needed dashboards to show sales status & company progress to the stakeholders.

Solution: 

  • Created dashboards using Power BI

Impact:

  • It helped the clients by  enabling faster and more accurate reporting
  • They now analyze and make plans and make better business decisions with speeds and more accuracy.

Check out our interactive dashboard demo  https://digitalicsinnovation.us/index.php/power-bi/

Website Maintenance

Situation:

To improve visibility and increase traffic to the WordPress website on Search engines.

Solution: 

  • Perform Seo audit
  • Updated and optimized a Blog to fit SEO
  • Perform regular audits on the website for errors.

Impact:

  • Increased traffic to the Blog
  • Increase in sales
  • Improved local ranking of the website on search engines like Google, and Yahoo.
Digital marketing and SEO tips for website

SEO Audit

Situation: 

Assistance with SEO for a blog.

 

Solution: 

  • Updated and optimized Blog to fit SEO 
  • Added meta description, performed on the page and off-page SEO. 
  • Performed Keyword research.

Impact:

  • Now can focus on creating new products 
  • Website is fully up and functional with updates
  • Social Media is thriving and has a good following

Go-to Market Planning

Situation: 

The client wanted to explore the US market to increase sales.

Solution: 

  • Understand competitors in the US market 
  • Perform Competitive  analysis to identify their distribution channel 
  • Perform details research on competitors' social media strategies.

Impact:

  • Identified the best channels to get connected to potential customers 
  • Evaluated competitor's social media strategies and identified the most favored medium for customer interaction 

Social Media Marketing

Situation: 

Assistance with photo editing, and social media management

Solution: 

  • Set up a long-term schedule that allows us to help in any way

  • Assist in editing photos to allow business to focus on products 
  • Updating and optimizing website to fit SEO 
  • Post social media content as needed to improve the reach of the business

Impact:

  • Now has the ability to focus on creating new products 
  • Website is fully up and functional with updates
  • Social Media is successful and has a good following

Energy Sector

Energy Sector Case Study.pptx

Situation:

Decrease the cancellation of contracts and issues in customer retention

Solution: 

  • Perform machine learning analysis on historical data to identify:

    • Factors influencing the cancellation of electricity and gas contracts sold

    • Activities that can be implemented to increase turnover
    • ROI for identified assets

Impact:

  • Data analysis enabled identification of the activities to reduce the "contract cancellations” problem suggesting solutions like 

    • Online bill receipts
    • Online invoice payments
    • Delegation for Contract Activations
Search engine optimisation strategies

Ecommerce Management

Situation:

Improve Inventory Management and simplify the product upload process

Solution: 

  • Identify the ideal inventory management tool and simplify the product upload process
  • Implement tools such as Crazylister and ___ to allow for inventory management and a faster product upload process
  • Supply how-to videos and one-on-one consulting videos with the client

Impact: 

  • Now able to bulk upload, edit, and remove products 
  • Upload time went from around 100 to about 3-400 

Furniture Sector

Situation: 

Low attendance rate of people in the stores

Solution: 

  • Identify new digital communication channels 
  • Optimize customer experience to quickly interact with customers through social media platforms and website / e-commerce to 
  • Encourage them to shop in physical stores.

Impact:

  • Social media campaign was developed through a geo-localized  sponsorship campaign (Awareness)
  • Website was developed with a discount coupon like (Consideration)
  • Offline sale is applied by converting the coupon 

Email Marketing Using Mailchimp

Situation:

Looking for email campaigns for customer retention

Solution: 

  • Set up a Mailchimp account
  • Designed Mailchimp campaigns for existing customers
  • Encourage them to see the campaign and buy products online

Impact:

  • Increased traffic to the Blog
  • Increase in sales

Retail Sector

Situation:

Increase the interaction between brand and customers , increase visibility to intercept new users and enhance the value of active customers. 

Solution: 

  • The goal of enhancing customer value and becoming a solid and recognizable brand depends on an in-depth understanding of the customer experience 
  • To achieve this, a machine learning analysis was performed on the historical franchise data.

Impact: 

  • The analysis made it possible to outline different customer segments. Interpreting the results, 3 fully automated digital solutions were identified.
  • Increase the satisfaction of customer experience
  • Capitalize on active and inactive customers

B2B Industrial Sector

Situation: 

Lack of Digital B2B Sales Channel 

Solution: 

  • Due to pandemic the client were unable to acquire new business contacts.
  • They needed a digital business contact acquisition channel through LinkedIn supported by a multi-channel communication strategy to promote the brand, business and its products.

Impact:

  • Through the B2B Lead Generation activity, previously profiled and qualified business contacts were generated after the first interactions. 

Project Management Specialist

Erica

Health blogger
For the SEO audit, the team created an extremely comprehensive spreadsheet that rated my blog on numerous facets of SEO and also identified specific next steps that would have the greatest impact on directing traffic to my blog. I greatly appreciated the help and will certainly hire them again. 
Web Developer & SEO Specialist

Magda

Jewelry designer
Thank you, team, for your continuous efforts in managing my Social Media accounts and e-commerce website.This has helped me target a bigger audience and focus more on my creative work. Your expertise in graphic designs has also helped me to showcase my brand to the wor