Best tips to create a User Friendly E-commerce Platform
Customer Retention
In this competitive market, Customer retention is a big problem for B2C businesses as they have to work a lot to keep their products unique and provide the best price and service to the customers. Reassurance is the best way to increase your eCommerce sales. Customer-centric plan strategies, Pampering the customer with customer service is one of the factors that most influence purchases. The online store must be a safe place for shopping; it must appear reliable in design and not have any hidden surprises. 60% of abandoned carts are caused by additional expenses, such as taxes, shipping costs, and commissions, which the buyer only discovers in the late payment stage. Read out best tips to create a user friendly E-commerce Platform.
#1 Add chat
Adding a chat can amazingly increase sales to your commerce. Some research has shown that live support increases the conversion rate by up to 20%. While shopping online, a user can have many doubts and questions. Providing a live chat or an automated responder allows you to respond immediately to all uncertainties, reducing abandoned carts. When potential buyers are indecisive or confused, they must ask for a prompt response.
#2 Build trust
Reviews can become a tool in eCommerce marketing strategies. Before buying, each user is looking for reassurance that confirms their making a good choice. The thoughts and opinions of those who have already purchased that same product help remove the last brakes preventing the sale. If the product has a good rating, customers will be more encouraged to buy it. Conversely, if there are no reviews, it could look suspicious. Adding the reviews of other users allows you to increase your eCommerce sales because it increases trust and improves the credibility of the products and the brand.
#3 Rewards
Create loyalty and rewards programs for customers to motivate them to shop for your products and keep them posted on your new products through social media and email marketing.
These are just some of the strategies to increase eCommerce sales that can be put in place. An online store is a complex world, made up of elements and configure. Fixing details can make the difference between selling and not selling. If you want to make your eCommerce work, contact us for a consultation and make your online store a perfect machine.